The City of Tucson required an update to its aging website. Paramount amongst their concerns was information delivery. Being a large city, Tucson offers a wide variety of services for its citizens. Immediately, TRS got to work performing a content normalization strategy to inform the UX needs of the future website.

With content needs and user experience paths established, TRS design experts crafted a beautiful theme heavily focused on simplicity and usability while highlighting the essence of Tucson. Built with WordPress and using the Elementor page builder plugins, TRS provides the city with a fully-featured and easy-to-edit website for their content and administration staff. Analytics revealed the current website was receiving a fair split of traffic between mobile and desktop users, so special attention was given to the responsive nature of the design.

To further enhance usability, the events section links with Google Maps, allowing users to see and find local activity locations easily. Finally, an email subscription form has been synced to popular mail service MailChimp for any user(s) who wish to receive newsletters and keep updated on the latest news and local Tucson events.


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